As a handmade small business owner, it’s difficult to bring yourself to sit and blog when there’s already so much to do. Most of us are one-man/woman shows, after all. However, all the experts shout from the roof tops that blogging draws traffic and traffic can lead to sales. So what do you do? You sit and stare at a blank screen, wasting valuable Making time until you give up on it altogether because while blogging may bring traffic, if your items don’t get made there’s nothing to sell.
Here are my top 5 blog ideas for the handmade small business owner to get you started. You’ll find that as you write more ideas come to you. So while my list is a top 5, I’m sure by the time you get through them all you’ll have a hundred more ideas to write about.
- A Day in the Life…
- Tutorial (with a disclaimer)
- You’re the Expert, but Why?
- Let’s Be Friends
- Lifestyle Editorial
Let’s jump right in and get some traffic to your handmade website.
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1. A Day in the Life…
A Day in the Life blog is the bread and butter of handmade industry small businesses. It shows your readers a bird’s eye view of what it’s like being you on the day-to-day. This can include behind the scenes posts about your workshop and your process, or even tools you use as a business owner. This can include techy insights like your accounting, inventory, scheduling, social media techniques and software, or a meet-n-greet with you and your staff.
Don’t forget to include quotes and backstory from you and your staff. Let your readers connect with you. Pictures of your workshop, your staff, and even your family make you a real person to your reader and creates a bond. Our goal here isn’t to write a diary entry, it’s to create brand evangelists who will sell your products to their friends and family and tout how awesome you are all over social media. That’s the best advertising you can get, and it’s totally free.
2. Tutorial (with a disclaimer)
This one’s a no brainer, right? Of course, if you make things the easiest blog post to write will be a How-to. There is a huge disclaimer with this that some creators miss the mark on.
Do Not write a tutorial about how to make a product you sell! Wait, what? What kind of tutorial can I write about them?
If you make skin care products, write a DIY Home Remedy involving 3 items commonly found in the home to make a facial, toner, whatever. The ingredients in our pantry have always been a hot zone for DIY beauty treatments.
If you make jewelry, provide a shopping list of some basic materials you can get at any craft store, and write a DIY post about making jewelry with your kids. There’s no smelting involved. Just some beads, wire or chain, and a clasp. But, give guidance on the design to make it Your DIY.
If you make stationery. This is the easiest DIY blog post of all. Make some DIY label templates. Organize your pantry with these ingredient labels – and provide 2-3 choices in different styles. You can even step this up and start selling your own printables along with your stationery.
3. Show You’re the Expert
This is the kind of post that will make you truly shine as an expert in your field. Maybe you were a nurse and now you hand make all-natural kids toys. Bring your background into your blog. Maybe you worked in the cosmetic industry before you opened up your own soap shop. Maybe you’ve been collecting stationary since you were 12 and have developed a taste for the very best.
But, Darian, I’m not an expert. I’m just really crafty.
Okay, become the expert. You had to do research to learn how to make your crafts, didn’t you? And you had to perfect that craft before selling it to others, right? Instead of using your background to show you’re the expert. Provide an opinion about something important in your industry and back it up with intelligent sources.
The FDA is regulating ingredients in the handmade industry making it harder for small business to operate. Most people won’t know anything about this. Give them some insight.
Do you use a 3D printer to make your molds? Many jewelry makers do. Or do you pound out each and every piece by hand? Compare these techniques. Pros, Cons, Differences, Similarities, maybe with a little history in there.
You design your own stationery, or course. Are you a graphic designer by trade or a self-taught artist? Do you hand stencil or use a computer program? Is there a difference in the equipment you use versus your competitors?
4. Let’s Be Friends
This is, by far, the most fun blog post to write. If you’re a hand maker, more than likely you’re part of a handmade community. If you’re not, then become part of one. There are Facebook groups, forums, many cities have Farmer’s Markets and seasonal fairs – make friends.
Then, write a blog post together.
If you both make soap, collaborate on a recipe together and write it, YouTube it, Snapchat it – there are lots of resources you can use to get eyeballs on your post.
If you make two different items, soap and stationery for example, design a collaborative item. Soap and Stationery combo with similar color, theme, packaging. Then post about your process and how you got together to make this very interesting product duo. This can even result in a limited edition sale item for the both of you.
Ever seen the bath bombs with jewelry inside? Yup, that came from a collaboration and look how successful it’s become. Brainstorm together and come up with some great ideas to promote both of your businesses (or all, heck – start a group and contribute to a subscription box).
5. Lifestyle Editorial
This is the easiest blog post to write about, but maybe not the easiest to set up. If you sell your items online, you’ve had to figure out the photography side of things. If you’ve been selling online for a while, you know that not only is it important to showcase your product in your photographs, but also use lifestyle shots to show your customers the product in action. Wedding dress vendors do this very well with pictures of the bride in the dress for sale, laughing and happy, throwing the bouquet, showing that her life is amazing because she’s wearing this dress.
You can do the same thing. For this post, tell a story with picture.
Soap – from the counter, to the sudsy baby, and then all cute in his pajamas with wet hair, and back to the soap again.
Jewelry – take a lesson from wedding dress vendors and show it on her hand, near her face as she smiles. Show him giving her the jewelry and how happy they are. Show the old couple on the bench with the new jewelry and how sweet they look together.
Stationery – depending on who your target market is, you can show the teenager drawing, show mom happily making a grocery list, show the business person holding it during a meeting and looking very intelligent in their presentation.
Then link these photos, and the short descriptions you’ve written, to the actual products. Easy, and it drives traffic and sales.
Blog for Business
You’ve heard it a thousand times. You have to blog to get traffic. Why? To generate interest, provide some SEO snacks for those Google search spiders, and give your brand a personality. I’ve given you my top 5 handmade industry blog post ideas.
These don’t just work for soap, jewelry, and stationery. They work for all handmade businesses. These will, no doubt, have inspired more blog ideas that are specific to your niche, so get to blogging and don’t stop. Get your shop to the top!
Let’s hear it! What are some great blog ideas for the handmade industry? What have you written lately that generated tons of traffic? I’d love to hear what you think.
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5 Blog Ideas for Handmade Businesses
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5 Blog Ideas for Handmade Businesses #dnccopywriting #handmadeblog